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The Genius Paik
Global Catering Business Challenge
Paik Jong-won takes on a new challenge to spread his brand and K-food abroad. Will he be able to make a successful business like he does in Korea?
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Specials
2023
5 Episodes
Season 1
2023
13 Episodes
Paik Jong-won is Korea's top restaurant management expert. But will he be able to successfully run a restaurant overseas? Paik Jong-won will be challenged with starting a full-fledged business in a land barren of Korean food. He opened a Korean restaurant in Morocco with GOT7 Bambam & actor Lee Jang-woo, then also in Italy with Girls' Generation's Kwon Yuri, singer John Park, and actor Lee Jang-woo again.
Season 2
2023
14 Episodes
The renowned Korean restaurateur Paik Jong-won joined forces with A-list celebrities to create a dream team, successfully managing restaurants in Moroco and Italy in season 1. This time, this dynamic team is setting out on another exciting adventure to an unfamiliar destination, aiming to introduce Korean cuisine to a global audience. Will they be able to succeed once again?