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Match of the Day begins on 22 August 1964, for coverage of Liverpool versus Arsenal. Kenneth Wolstenholme opens the programme with the words: "Welcome to Match of the Day, the first of a weekly series coming to you every Saturday on BBC TWO. As you can hear we're in Beatleville for this Liverpool versus Arsenal match." The programme began on BBC TWO where it remained until 1966.
Despite attempts by some clubs to prevent its return due to fear over ticket sales, Match of the Day returned to the BBC in October 1965 two months after the start of the new season. The duration of each programme had been reduced to 45 minutes in length and it could no longer be broadcast before 10.00pm.
In the year that saw England win the World Cup, Match of the Day moves to BBC ONE.
Once again, protracted negotiations during the summer ensured the return of the show. In order to secure the deal the BBC had to agree to broadcast five matches from Division Two and two from Divisions Three or Four as well as the 23 Division One games that they wanted.
Grandstand presenter David Coleman begins regularly presenting Match of the Day.